You have rewritten your offer four times and it still is not landing
And you cannot tell whether the problem is the words or the offer underneath them. So you keep tinkering with the words, because that is the part you can see.
This finds the offers already sitting inside your business, scores each one against your own proof and your own buyers, and writes the one you choose into a document you can hand to a client.
Why creating an offer is so hard to do on your own
You are too close to it
You can see the thing you sell. You cannot see the four other offers hiding in the same skills, the same proof and the same network.
Nobody tells you the truth
Your peers are kind about it. Your clients already bought. The only honest feedback is silence from the people who did not.
You cannot tell what is broken
A foggy offer and bad copy look identical from the inside. One is fixed by rewriting. The other never is.
What an offer document does for your business
An offer document is the one page that sells for you when you are not in the room. Not a brochure. Not a deck. A clear written answer to what this is, who it is for, what it costs, and why now.
Send it instead of explaining yourself
Someone asks what you do. You send one link. They arrive at the call already sold, or they do not come, which saves you the hour.
It ends the discovery call that goes nowhere
Price, scope and what is not included are on the page. The people who were never going to pay it disqualify themselves before you speak.
Everything downstream inherits it
Your profile, your posts, your DMs and your proposals all get written from it. Fix this and they all get easier.
It shows you what you are actually selling
Most founders find the writing changes the offer. Putting it in full sentences is where the vagueness has nowhere left to hide.
Two ways to start. Pick the one that matches where you are.
Both end in the same place: your material, read and turned into ranked offer angles. You choose the route on the next screen.
1Answer the questions here
About 25 minutesThe main route, and the best one if you have never written any of this down. You would rather be asked than stare at a blank page.
Eight questions about you, eight about your buyer. Type your answers or say them out loud with the speak button. Every answer saves as you go, so you can stop and come back.
2Upload what you already have
2 minutesYou already have an offer document, a brand deck, a sales page, or a proposal you have used before.
One offer document can cover both sides, and we score your current offer beside the new options. Also the right choice if you want to see what other offers are hiding inside the same business. We read your files and tell you straight away whether there is enough to build on.
What we need from you, and how to go about it
- Have this to hand first. Every result you have ever got a client, with numbers where you have them. What you sell and what you charge. Who has bought from you and what they said. That list decides which offers you can credibly sell.
- Be as detailed as you possibly can. This is the one that matters most. Your document can only be as good as what you give it. Name real situations, real numbers and the exact words your clients use. One-line answers produce a thin, generic offer.
- Do not polish it. Write the way you talk, or press the speak button and say it out loud. Rough and specific beats neat and vague every time, and spelling does not matter.
- Cover both sides. We need something about you and something about your buyer, and we cannot build without both. Answer both sets of questions, or upload an offer document that covers them. Keep the page link so you can come back and finish later.
- We tell you if it is good enough. As soon as your material is in, you see whether there is enough to build from and exactly what is missing. Add more, or go ahead anyway. It is your call.
- Answer six short questions about your numbers. What you earn now, what you want to earn, and the most a client has paid you. Use your own currency. This keeps the prices we suggest believable for you.
- Use an offer from your Asnera plan. Offer documents are included with Asnera plans: Growth ($199 a month) includes 2 and Hyper Growth ($599 a month) includes 10. Nothing is used until you press the button yourself.
- Choose your offer and get your document. We score your options in about ten minutes. You pick the one you want, and the finished document takes about four more. You can close the tab while it runs.
Why this is not just another offer template
Anyone can hand you a framework and let you fill it in. The hard part was never the format. It is knowing which of the offers you could run is the one you can actually sell, with the proof you already have, to buyers you can actually reach.
So every angle gets scored on six things, and each score has to cite the line in your own material that justifies it. Including the one nobody else checks: whether you can credibly carry that offer yet. An offer can be perfectly good and still be the wrong one for you to sell this year. You get told that plainly.
See what you get
Pages from an offer document we built for a real client. Names, prices and anything that could identify them are blurred.
Positioning and whether the offer can sell
Start
You pick your route on the next screen. Starting costs nothing, and no included offer is used until you have seen whether your material is good enough to build from.
Questions people ask
How do I create an offer that actually sells?
Start from the buyer, not the service. An offer sells when a specific person reads it and recognises their own situation in the first three sentences. That means naming who they are, the moment they are in, and the problem in the words they would use, before you describe anything you do. Most offers fail because they lead with the method instead of the outcome.
How do I create a coaching offer?
The same way, with one addition: coaching is bought on trust in the coach, so your offer has to carry proof that transfers to the promise you are making. If your results are in one area and your offer promises another, the gap is what loses the sale. This tool scores exactly that gap before you write anything.
What should an offer document include?
Eight sections: what it is, why it exists, who it is for and who it is not, why you, what actually happens, proof, price and scope, and why now. Full sentences, no bullet fragments. One page per offer. The exclusion section matters more than people expect, because saying who it is not for is what makes the right person trust it.
Can I use one offer document to sell without a call?
That is the point of having one. You send it, they read it, and they arrive already decided one way or the other. It also does the work you would otherwise repeat on every discovery call: price, scope, what is not included, and what the outcome depends on.
I already have an offer. Is this useful?
Yes, and it is one of the more useful cases. Upload what you have and it gets scored beside newly generated angles, so you can see where your current positioning actually ranks and which alternatives beat it. Plenty of businesses find a stronger offer sitting next to the one they have been running.
How long does it take?
If you already have documents, about fifteen minutes of your time. If you answer the questions here, around twenty-five. The scoring itself takes about ten minutes and the document about four, and you can close the tab while it runs.